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Latest Google Algo Update – A Disaster?
So Google have rolled out their latest algo change and suddenly the forums and social networks are buzzing with outrage, and for once I can see why. Google’s intentions may be right and proper but for once their application has been an absolute shocker.
EDIT: The new update is called the ‘Penguin’ update. Panda-monium would have been more appropriate.
There are examples all over the place. (A lot of this will depend on your location) but some of the more common ones are a search for ‘make money online’ is bringing up an empty page at number 1 spot on Google.com and a brand new blog with no content at number 2 spot in the UK.
A search for ‘paypal france’ in the UK brings half a page of Viagra results from position 5 down.
There are tales over the web of legitimate white hat websites (whatever they may be…) getting dumped completely from Google’s search index and replaced by spammy, adsense filled junk sites. I’ve seen movement with my own sites, one site which I had pretty much forgotten about has popped back up into position 1 and made a couple of affiliate sales. And I have to be honest, it’s not a very good site – a built it a few years ago when testing some auto blogging software, built a load of forum links to it and then left it, it was just a test site, now it’s number 1 for its main keyword. Ridiculous.
I think one of the issues with Google is that they don’t do enough manual reviewing, they rely too heavily on their famed algorithm, and this time they have tweaked it far too hard. This has destroyed some businesses, Build My Rank went out of business overnight after the majority of their site was deindexed.
So, what do you think? Do you have examples. good or bad, of rankings changing dramatically? Are Google heading in the right direction, or is this just playing into the hands of Bing et al? Should a search engine be able to wield this sort of power – encouraging businesses to grow for several years and them wiping them out overnight? Would love to hear your constructive thoughts.
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