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How I got started.

December 14th, 2011

I’ll make this brief but I am often asked, for various reasons, how I started out in SEO.

I worked for Hewlett Packard for many years as a Business Analyst. I left HP in 2001 and retrained as a Hypnotherapist. As I was always interested in the web and website design I built my own site, using wordpress, and then realised that a site without rankings was of no use whatsoever.

Therefore I spent many hours, plenty of experimentation (including websites that completely failed) and a fair bit of money (information can be pretty expensive) discovering the processes involved in SEO and before too long I was ranking in the top 3 of Google UK for ‘hypnotherapy’ and ‘hypnosis‘. In those early days you could get a top 10 ranking with good on page optimisation and just a handful of incoming links.

Now however the competition is much more fierce for just about every niche, however even though I no longer work on my hypnosis site I am pleased to say it still enjoys page 1 rankings for its main keywords, so it appears that good, strong historical SEO still counts a lot in the SERPS! (SERP – Search Engine Results Page)

Anyway, having had a fair bit of success with my own site a friend of mine asked me to do the same with his local cleaning business, and referrals came from referrals until before I knew it I was running a full time SEO business. So I’ve never had to make a cold call, or send out a sales email or letter as the business has always been there. Referrals are definitely the best way to grow your business!

Some of my clients have now been with me for several years and are rock solid at the top of the rankings.

I think that’s it, told you it would be brief.

Thanks….and if you would like to find out more about my services and how I can help you grow your business then please feel free to contact me and we can see what we can do.





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